The Role of Search Engine Optimization on Keeping the User on the Site

User Sessions:

Staying time on a website and the rate of leaving websites immediately. With the updates of Google Panda and Penguin, new avenues were explored in the world of search engines, and One of these long-lasting changes in the staying or session time, which is an indicator of user satisfaction with the website. According to Google, staying time on a web page shows the quality and functionality of the web page. People use Google search to reach their desired destination and they check search results to find the right web pages. If the rate of website immediate leave is high, this is a sign that the searched keyword and the web page are not relevant or related. The following Google's suggestions about staying time on a web page and user-oriented web pages are important factors for SEO.

 - Misguiding Keyword Usage: In this case, the user will abandon the site after finding out the heading retrieved by the search engine is not relevant to the keyword used.

 - Comprehensive Content: The content of the page should be enriched with pictures and videos. The view and the content of the web page are equally important for users. In addition, videos do have a positive effect on the user’s staying time on the web page.

- Session Length and Frequency: The analysis of the rate of staying time on certain pages of the website should also be conducted.

The work that promotes the research for better outcome ranking of the search engines is known as Search Engine Optimization. The daily increase in website development complicates the competitiveness proportionally. Therefore, the importance of end-user reach-ability identifies search engines to be the most effective tools. .