SEO Trends to Know

Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2021, allowing you to prepare your SEO strategy accordingly. Here are the 12 SEO trends to watch for in 2021:

An Effective SEO Strategy Will Need to Include Video

The online video seems to be the way forward. YouTube has more than 1 billion users. If you aren’t creating video content, now is the time to get started. Not convinced? Here’s food for thought: According to Cisco, video is projected to surpass all other content forms in terms of consumption.

How can you optimize that video content, though? Make sure to optimize your video channel name and description. The description shouldn’t just be crammed with keywords but provide a user-friendly overview of what your channel is about.

Beyond this, keywords are crucial. For example, if you’re optimizing for YouTube, you can get inspired by the platform’s auto-complete feature. Start typing in your video's topic and see what pops up in the search field, which is essentially a list of suggested keywords, telling you precisely what people on YouTube are searching for.

Mobile-Friendliness Will Impact Search Rankings

In 2019, Google rolled out mobile-first indexing, meaning the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. This change makes sense, given that nearly 73% of internet users will access the internet solely via mobile devices by 2025. Check how effective your mobile site is with Google’s free mobile-friendly test. Next, take a peek at the “mobile usability” report in Google Search Console.

To make sure your page is user-friendly, you have to ensure that Google can crawl your URLs, so make sure you don’t have a “disallow directive” in place. Also, beware that Googlebot won’t load content requiring user interactions, like clicking or swiping. You have to make sure Google can see this so-called lazy-loaded content. Finally, ensure you use the same meta robots tags on the desktop and mobile sites.

Top-ranking SEO performance requires attention to many metrics, including traffic, back-links, and social shares — to name just a few..