PSYCHOLOGICAL FACTORS OF BRAND AWARENESS & TRUST

There are a few important concepts from psychology that may explain what makes us love brands. We'll focus on emotional decision-making, identity, and social identity. Marketers can use these principles to better understand what motivates their customers and get the most out of their brand management and marketing efforts.

 

COLOR

The color(s) you choose for branding and marketed products

can influence customer perception and purchasing behavior.

> Purple: Creative, Fantasy

> Red: Bold, Excitement

> Orange: Friendly, Cheerful

> Yellow: Warmth, Optimism

> Green: Peaceful, Healthy

> Blue: Dependable, Trustworthy

SOCIAL INFLUENCE

Being sociable helps increase your brand awareness and the

The way you engage influences perception and can increase sales.

> Develop a social media posting strategy

> Create a friendly social media personality for your brand

> Interact with customers by responding, retweeting

or sharing content

> Post different content on various channels

> Add exciting, engaging visuals to your posts

CUSTOMER EXPERIENCE

A better customer experience across your services, products

and promotional items improve the opinion of your company.

> Go beyond customer service to an overall strategy

> Personalize the experience throughout the transaction

> Create an emotional connection with your customers

> Demonstrate that you understand your customers’ needs

> Ensure that customers feel secure doing business with you

TRANSPARENCY & CONSISTENCY

Transparency and consistency in branding, products and

service builds trust in your company, resulting in greater sales.

> Commit to keep your promises

> Always be honest about your products and brand

> Interact with customers openly and honestly

> Directly address any product issues that arise

> Freely share information about your products

VISUAL STORYTELLING

Today’s consumers are increasingly loyal to brands whose

values resonate with their own personal and social identity.

> Illustrate values and goals through your branding

> Create a narrative about your brand to personalize it

> Engage customers with an intriguing company story

> Integrate your values and stories into your marketing

 

94% OF PEOPLE say they would be highly likely to recommend a brand with which they are emotionally engaged..