Keywords & How to use keywords

  Keywords

Choose your keywords carefully, but don’t go for the big, generic keywords, like “technology” or “marketing.” Chances are negligible that you will win that search battle. You should instead go for long-tail keywords, like 21st-century technological trends or digital marketing best practices.

Headlines

This is the first place a website visitor will look. It therefore should be the first place to put your keyword. If you’re writing about smartphone battery life, your headline should be something like “5 Tips for improving your smartphone battery life.” This tells the search engine what you’re writing about and tells the spider what it should be looking for when it crawls your site.

All that aside, one thing remains sure, you need your website Search Engine Optimization to stand a chance of reaching a greater audience and to rank higher. This is one thing you cannot afford not to try out for your website. Your website is likely to reach a very small percentage of its intended audience. You might ask me why.

 What is your blog post or website talking about? Keywords are the words or phrases a website is talking about. Keywords are what search engines zero on..