How to optimize your video for seo

Uses of video marketing

Brands have found that video marketing can fill many website roles. Here are just a few ways that you can use video SEO to engage users.

1. Create videos to show tips or help with your products and services. Video demonstrations that let people see your products in action can encourage them to make purchases. They can also help them get the most out of their purchase. You can create videos teaching people how to troubleshoot common problems, ensuring excellent customer service even after the purchase has been completed.
2. Videos can get people excited about upcoming products and services. Develop videos that let people know about upcoming release dates and show them why they should be excited about purchasing the new product or service.
3. Give consumers a behind-the-scenes look at the business. Let them see the office building, "meet" the employees that they commonly interact with through email or on the phone, or even get an interview with members of the C-suite, such as the CEO or a founder of the business.
4. Encourage people to get excited about upcoming events. For example, if your brand regularly hosts an industry conference, video can build enthusiasm for the upcoming dates. A similar method can be used if a member of your brand will speak at a particular conference or event, encourage people to come and check out the speaker by highlighting other speeches they have given.
5. Provide meaningful and practical non-brand content: A growing area of focus for video is content marketing. Generally this is any video content where you aren't necessarily talking about brand (directly) or any of the other areas mentioned above and instead concentrating on providing constructive material for your target audience, including how-tos, best practices, thought leadership, and industry trends or news.

Videos can be a tremendous drain on load times, which means that poor use of videos can hurt the user experience. Slow load times will result in you losing users. It can also hurt your reputation with Google--who uses page load time as a ranking signal..